Sponsored Video: Help Reach A Child 5

by Kunal on March 4, 2013

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This may be off topic but it’s worth sharing and something which we all need to care being a human. Humanity is one great thing left in this world. Did you know that every year 2 million children under the age of 5, die of infections like Diarrhea and Pneumonia? That’s the huge number to leave this world at the age of innocence, at the age they barely know anything and at the preliminary age of learning about life. There are many companies/communities working to reduce this numbers by spreading the awareness. But we need a large organization for such a huge number to take care of.

Taking a step forward, Lifebuoy has started a campaign to spread the awareness for stop dangerous diseases like Diarrhea and Pneumonia from its roots. According to Lifebuoy a simple act of washing hands with a soap can reduce the cause such killing diseases considerably by 42-47%. In a campaign video (given below this article) Lifebuoy shows Gondappa, a resident of Thesgora, an Indian village with one of the highest rates of diarrhea in the country, doing a hand-walk on the occasion of his son’s 5th birthday. Gondappa does a hand-walk all the way from his house to a temple along with other villagers joining his celebration. Gondappa is thankful to god because his boy is the first one to survive till the age of 5. This act of Gondappa surprises a city girl going passing through the village. She finds it strange to see a man walking to temple until she gets to know that it’s the only child of Gondappa to live till the age of 5.

Lifebuoy started back in 1895 by Lever brothers in England, is working hard to spread the awareness to Thesgora and to other villages through a series of campaigns and on-the-ground charity work. Their main aim is to help more children reach their fifth birthday.

We wish you all the best Lifebuoy!


Disclaimer: This post has been sponsored by Lifebuoy, but all thoughts are our own.

For more information visit: Official site.

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